Fireball Whiskey was invented in Canada, where things can get very cold, so naturally people were looking for something hot! Our Master Distiller was experimenting with new ways to push the heat limit, and some might say he went a bit too far. Sparks and fireworks suddenly appeared. Still, being fearless (and under an impossible deadline), he mixed a cinnamon concoction with his smoothest whisky, just taking a shot in the dark.
On first contact, the heat of the cinnamon whisky, the heat of the cinnamon stung plenty, followed by the kick of great tasting whisky. When he realized the taste could light a flame under the coldest cowboy in Canada, he knew it was ready for the masses. Perfect as a shot, or tamed a little on the rocks. Just damn good.